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Www.Wired.Com - : Photo: Courtesy Library of CongressIndustrial designer Raymond Loewy was a giant in his field. He produced innovative designs in every area from fashion to locomotives. If you admire the Streamlined Moderne style of Art Deco, you've probably admired a Loewy design. You like logos? Then, you like Loewy.
That's enough from us. Take a look for yourself.
Left: Loewy poses in a mocked-up designer's office with modern décor, around 1934. At his side is a model of his 1932 Hupmobile, one of the first streamlined automobiles.: Sketch: Courtesy Library of CongressLoewy made this preliminary sketch for the Cornell-Liberty Safety Car, designed for the Cornell Aeronautical Research Laboratory and the Liberty Mutual Life Insurance Company, in 1956.: Rendering: Courtesy Loewy Design Loewy designed the 1961 Avanti for Studebaker.: Photo: Library of CongressLoewy designed this car for Jaguar ? or maybe a Mr. Bruce Wayne of Gotham City.
: Rendering: Courtesy Library of Congress
Loewy approached the Pennsylvania Railroad in the early 1930s and told railway execs he wanted to design locomotives. Loewy's T-1 steam engine was the Pennsy's last before switching to diesel.
: Photo: Courtesy Loewy Design
Loewy poses with an early model of his GG1 electric locomotive for the Pennsylvania Railroad, 1935.
: Credit: Courtesy Loewy Design
President John F. Kennedy thought the Air Force's paint scheme for the Boeing 707 Air Force One was too royal: He wanted a look that was appropriate for a president, not a king. On the advice of first lady Jacqueline Kennedy, the White House contacted Loewy, who redesigned the exterior livery and the interior cabins.
: Sketch: Courtesy Library of Congress
Loewy played around with 18 design ideas for a new Standard Oil Company logo. Loewy OK'd a version only slightly different from the eventual, final version (next slide).
: Credit: Courtesy of Loewy Design
Loewy designed or redesigned well-known logos for scores of corporations.
: Credit: Courtesy Loewy DesignLoewy modernized the traditional Coke bottle, as well as designed its new larger sizes and "no deposit, no return" bottles and cans. His countertop dispenser for restaurants and soda fountains is an icon of postwar Americana. : Credit: Courtesy Loewy Design
Loewy simplified the old Lucky Strike cigarette logo and changed the dark green pack to white. The underlying reasons for the change were the American Tobacco Company's desire to attract more women to the brand with a brighter package, and also that the green ink gave off an odor.
However, with the United States entering World War II, the company marketed the move as patriotism, claiming it was made to conserve the metals used make green ink. Advertisements trumpeted the slogan, "Lucky Strike Green has gone to war," and millions of packs were distributed to GIs. American Tobacco didn't forget its plan to market to women, as this ad in Ladies Home Journal makes evident.
: Credit: Courtesy of Loewy Design
With a hemline that low, you would guess this outfit has to be prewar or postwar, because the fashion industry conserved fabric with high hemlines during World War II. As a matter of fact, this Loewy modern black ensemble with matching accessories appeared in Vogue in 1939.
: Credit: Courtesy Loewy Design
Loewy created this quasi-futuristic jukebox for United Music Corp. in 1958. You might have selected from a mixed-bag playlist of 45s like these 1958 hits:
"Don't" — Elvis Presley
"Great Balls of Fire" — Jerry Lee Lewis
"Johnny B. Goode" — Chuck Berry
"Good Golly Miss Molly" — Little Richard
"La Bamba" — Ritchie Valens
"Fever" — Peggy Lee
"Poor Little Fool" — Ricky Nelson
"Rebel Rouser" — Duane Eddy
"All the Way" — Frank Sinatra
"26 Miles (Santa Catalina)" — The Four Preps
"A Wonderful Time Up There" — Pat Boone
"Tequila" — The Champs
"Catch a Falling Star" — Perry Como
"He's Got the Whole World in His Hands" — Laurie London
"Twilight Time" — The Platters
"Witch Doctor" — David Seville
"All I Have to Do Is Dream" — The Everly Brothers
"Purple People Eater" — Sheb Wooley
"Yakety Yak" — The Coasters
"Splish Splash" — Bobby Darin
"Volare (Nel Blu Dipinto Blu)" — Dominico Modugno
"Rockin Robin" — Bobby Day
"Tom Dooley" — The Kingston Trio
"To Know Him Is to Love Him" — Teddy Bears
"The Chipmunk Song" — The Chipmunks/David Seville
"Jingle Bell Rock" — Bobby Helms
: Photo: Courtesy Hagley Museum and Library
Loewy also created this 1950s Charcoal line china for Rosenthal.
: Credit: Courtesy Loewy Design
Loewy designed this classic bedroom set for Mengel Furniture.
: Photo: Gottscho-Schleisner/Courtesy Library of Congress
Loewy looks over a model of Imperial House in 1959, a planned apartment complex for Manhattan's Upper East Side.
: Credit: Courtesy Loewy DesignLoewy created this prototype store for a bakery chain in New York in 1937. The white porcelain-covered steel siding and semicircular window endings gives it an air of "Radio Deco.": Photo: Courtesy Loewy Design
Earth was not room enough for Loewy: He created this model for the living quarters of the NASA Skylab space station.
: Study: Courtesy Loewy Design
Loewy's 1970 study for a NASA space station appears influenced by sets from the 1968 film, 2001: A Space Odyssey, though it is a much smaller module.
: Credit: Courtesy Loewy Design
Loewy sifts through his designs for NASA.
: Photo: Courtesy Loewy Design
Raymond Loewy and his daughter Laurence enjoy a moment in 1982. Laurence was a prize-winning journalist who later headed the Raymond Loewy Foundation and served as CEO of Loewy Design. She died Oct 15, 2008, at age 55.
David Hagerman, the COO of Loewy Design says, "Laurence hoped RaymondLoewy.org would help introduce a new generation of design enthusiasts to her father."
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